Buried, the new Lionsgate film starring Ryan Reynolds has a new and improved version of the official poster – and it moves! Very few films have gone this route for their online marketing, so I’ll be curious to see how many more studios and movies take on this sort of motion poster for future projects. In Buried, Reynolds’ character (Paul Conroy) wakes up to find that he is six feet under ground, with only a cell phone and a lighter. Time is running out and so is his air supply. Check out the original poster and the motion poster below (make sure your sound is on!), and see a full synopsis and trailer here.

Credit: Lionsgate

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