MTV TRL: Not So Live After 10 Years
After ten years of daily top ten countdown, MTV is closing the shutters on “TRL”. Launched in September 1998, TRL brought a renewal of MTV with the return of music videos in a forum that included screaming fans and big names. So why shut down such a successful series? Dave Sirulnick, executive producer of TRL, thinks the time is right to let TRL take a breather:
“We want to close this era of `TRL’ in a big celebratory way, and 10 is a great number,” Sirulnick said. “And 10 is the number that `TRL’ counted down every single day for 10 years, and we hit this 10th (anniversary) and we thought, `You know what? This feels like the right time and let’s celebrate it and let’s reward it. And let’s let it have a little bit of a rest for a minute.’ Let it catch its breath! Been working hard — for 10 years!”
Interesting reasoning. If ratings were dipping and they were looking to recollect and start again stronger then that’s one thing. But stopping just to take a break? Hmm…
If you’ll be hurting for another teen-adrenaline series on MTV then turn your sights towards Pete Wentz’ “FNMTV” which, fittingly, airs on Friday nights. FNMTV returns in mid-November for its second season and just might add a “top 10” segment of its own.
Source: Associated PressDid You Enjoy this Post? Subscribe to Hollywood Hills on Facebook, Twitter, & Email