The CWIn an effort to improve ratings, which some have reported as less than favorable, The CW network has turned over its entire 2008 fall Sunday night television line up to Media Rights Capital. MRC’s block of shows will run from 6:30pm to 10:00pm every Sunday starting this September.

Outsourcing a network’s programming is a pretty interesting idea. I imagine if this goes well it could be something that spreads, especially with safe steps like testing it on weekend programming.

The Sunday night programs scheduled to premiere in September, 2008 are:

6:30-7:30 IN HARM’S WAY - A reality show that looks at lives of
people doing dangerous jobs. Executive Producer is Craig Piligian
(”Dirty Jobs,” “American Chopper,” “Survivor”).

7:30 - 8:00 SURVIVING SUBURBIA - Half-hour comedy about a family
and their new neighbors. Kevin Abbott is Executive Producer
(”Roseanne,” “Grace Under Fire,” “Reba,” “My Name is Earl”).

8:00-9:00 VALENTINE, INC. - One-hour drama/comedy about an
agency that finds lost loves, true loves and mends broken hearts. Kevin
Murphy is Executive Producer (”Reaper,” “Desperate Housewives”).

9:00-10:00 EASY MONEY - One-hour drama about a family that runs a
high-interest loan business. Executive Producers are Andy Schneider and
Diane Frolov (”Northern Exposure,” “The Chris Isaak Show,” “The
Sopranos”).

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